With over 94% of company recruiters active on LinkedIn, it is the perfect place to find your next job or your next client. The key is to stand out among the crowd. You want to become the most desirable candidate for hire and the best way to so this is to optimize your LinkedIn profile. Think of your profile as your own personal sales page. This is where you are going to write exactly why they should hire you and the benefits that they will receive in doing so.
Here are 7 tips to help you create an eye-catching LinkedIn profile.
1. Add a professional profile image.
While you might be tempted to add a fun or lighthearted picture on your LinkedIn profile, keep in mind the purpose behind your profile. LinkedIn is a platform for business professionals to connect with likeminded individuals. Be sure to add a profile image that is clear (not blurry) and professional. This will make a buyer or employer feel confident trusting you with their business.
2. Use your headline to highlight exactly what you will do for your clients.
Usually people will use the headline space for their current role i.e. “Retail Manager” or “Graphic Designer”. Since this will show up under your name in the search engines, it is the perfect spot to highlight what you do for your clients. This will tell prospective clients valuable information about you without having to read your entire profile.
3. List your contact information.
Make is super simple for prospects to get in contact with you. Be sure to fill out your contact information in the space provided. We don’t always check our LinkedIn accounts so listing your email, phone, website etc. will keep the line of communication flowing.
4. Make your summary your sales letter.
The summary is a very important part of your profile. This is where you can get into detail about what you so, the benefits you provide and how you will give value to your clients or employers. A 2-3 paragraph summary is enough to give a short introduction telling them who you are. Make sure that you use proper grammar, spacing and bullets when needed. Add a call to action that makes it clear how your prospect can get in touch with you. Your call to action can include your phone number, email address, website etc.
5. Fill out the experiences section with your next client/employer in mind.
Be sure to list your previous places of employment while including the goals you accomplished while working there. How did you help them grow? How did you contribute? Questions like these should be in the forefront of your mind when you are filling out this section.
6. Be sure to get recommendations from past employers.
Recommendations give a sense of credibility and they are extremely important. These go hand in hand with reviews for businesses. Prospects who are looking at your profile are looking for reasons to contact you. The best way to stand out is by having amazing reviews from past employers who are letting your future employers know that you are good to work with. The first step is to send a LinkedIn recommendation message to colleagues, past employers, networking buddies, and anyone you have worked with on a professional level. Once they receive it, they will write a small summary that you can approve and add to your profile.
7. Start connecting with people.
LinkedIn is all about growing networks. You have the ability to get in contact with people who you wouldn’t have a chance to connect with. Take advantage of this. Reach out to business owners who you are interested in connecting with. Send them a nice message thanking them for the connection. Remember, there are a lot of people trying to sell things on LinkedIn. Do not be that person. Your main goal is to provide value where you can.
Bonus Tip: Once you have established your connection, wait a few weeks before contacting them again. In your next message, ask them if you could add them to your newsletter. Explain what the newsletter is about and let them know that they can unsubscribe at any time. A newsletter is a great way to stay connected, provide value and get clients.
Linkedin is a great way to get and connect with clients who are not local to your area. Apply these tips to your current LinkedIn profile and share this article with someone who might benefit from this information.
Tanya Dlabaj is a military spouse and mom of 3 beautiful girls. She is also the owner of Tdfolio Creative, a digital marketing agency that specializes in search engine optimization, web development and online reputation management.