The key is to keep it simple. Think about it. We now live in a world of “visual scanners” and if you have a lengthy email, the chances of your subscriber reading it is close to zero.

Keep these ideas in mind when building your first newsletter.

  • Include your professional logo for brand recognition.
  • Add your contact information on top so that it is easy to find.
  • Write a focused 1-2 paragraph message with a clear call to action.
  • Include 1 optional item: current giveaways, discounts, events, new blog postings etc.
  • Add a personalized area with a short bio about the writer and how you help businesses grow.

If you are a visual person, check out this infographic detailing the key components of a client getting email marketing template.



Tanya DlabajTanya Dlabaj is a military spouse, mom of 3 beautiful girls and the owner of the digital marketing agency, Tdfolio Creative. As a Maine search engine optimization (SEO) expert, she provides her clients with world-class search marketing and web development services.

You can find more about Tanya on, Tdfolio Creative Moz and her SEO Youtube Channel.