It’s Day 22 of Operation: Create Your Own Path!
Today, our featured military spouse offers great advice on how to establish your business as the go-to business in your industry. This can be difficult when you are just getting started but it is worth the initial time and effort in the long run.
To help your business succeed, you have to become the expert in your field.
Paint & Powder Cosmetics
“Do your homework!
Get a true handle on your start-up costs. Know who your direct competitors will be, both regionally and nationally, especially if you are going to be an online business and carry similar inventory. You have to create your own niche within your competition, and it needs to be something about your business that makes it different and unique from the bigger or more established competitors, or you will have a bigger challenge in growing up to them. Offer free classes, training, or industry get-togethers so that you have a chance to connect with your customers personally, and they connect a face with your brand.
People are becoming more information junkies, so be a go-to source for that in relationship to your business. Establish yourself as a product and training expert through publishing white papers or regular blogging. Be prepared to launch a full out blitz with social networking on the main platforms such as Facebook, Twitter, Pinterest, especially with YouTube tutorials.
People are becoming more video oriented for faster information delivery. You can’t avoid social networking if you are going to succeed, so learn it, live it, love it! You will constantly be monitoring pricing, especially if your competition deeply discounts or has loss-leaders on products you also carry.
Don’t get discouraged….. believe in yourself and your business and keep your eyes forward through the bumps and grinds that you have the best product and services to offer for your customers.
Above all, provide stellar customer service before and after the sale, that is what people remember the most and come back for!”