Monthly Archives: August 2013

Business Succession Plan

By |August 22nd, 2013|

Bob Hembd

MyLegacyMadeEasy™

www.mylegacymadeeasy.com

 

Good Morning. My name is Bob Hembd. I have 25 years of experience in the financial services industry. Throughout this time, I have worked with hundreds of business owners in helping them solve the problems that can arise from being self- employed. These issues include taxation, risk management and business succession planning.

The area I […]

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Day 30: OPERATION: Create Your Own Path

By |August 13th, 2013|

We are so pleased, and yes, even a little sad, that our event is coming to a close. It has been an outstanding month, full of great advice and amazing military spouse business owners. Today’s business owner offers some outstanding advice about how to use your network to help grow your business. She herself uses this advice on a daily basis, and has in fact written an entire series to flesh out this idea on her own blog.

This is another skill that military spouses often develop by default thanks to frequent PCSing. Getting settled in a new community and growing your business…both require you to use your network!

 

Amy Schofield

Schofield Strategies

www.schofieldstrategies.com

“Starting a business is easy – maintaining it and maximizing it to the fullest potential takes work.

In my opinion, the most important aspect of owning a business is networking. You may think I am just saying this because I am a resume writer and I encourage my job-seeking clients to take an active role in networking for their job search, but the same holds true for business owners. Once you have the business groundwork and tools in place, you’ve got to make sure you spend time reaching out and developing personal connections with people. I have taken the time to get to know other business owners, yes even other resume writers, so that I can strategically align with people who will help with the growth of my business. I also work one-on-one with my resume clients; I do not outsource any piece of my resume-writing process, and I think that is key in developing that personal connection with my clients.

Part of this networking process also involves working with a mentor or joining a mastermind group, and I highly recommend anyone who is thinking about starting a business to seek those sources out.”

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Day 29: OPERATION: Create Your Own Path

By |August 12th, 2013|

Today’s featured military spouse provides a key piece of advice. To make a business work you have to really love what you do. But before you get started, it’s important to do a gut check and make sure the idea you have really merits the effort of  full blown business. The best way to help figure out if your idea is worth the effort? A business plan.

We’ve included some ideas on why it is so important to do a little planning right from the start from a business expert in Australia! Proof that good business sense is good business sense, no matter where you are!

Michelle Aikman

Skilled Assets, LLC

http://www.skilledassets.com

“Make sure it is a labor or love! Starting a business is easy but operating a successful business is extremely challenging. My #1 piece of advice is to do a gut check on your concept before you jump head first. Are you truly passionate about the work? Do you see yourself chugging forward with confidence even with naysayers everywhere? Are you ready to accept the challenge of being your own manager in every sense of the word? If it is a work of love and you commit to making it work then the challenges that come with building a business will not stand in your way.”

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Day 28: OPERATION: Create Your Own Path

By |August 11th, 2013|

One of the biggest challenges, and one of the things that makes running a small business different for a military spouse than for other small business owners is our frequent call to relocate with our service member. Today’s featured spouse offers some great advice on how to create continuity and continued grow even after a move. We added some links to great resources to help you follow her sound advice.

Myla Astro

MVOSS Creation

http://www.mvoss.net

“Try to bloom wherever you are.

PCSing is one of the hardest  thing we face when we have a business as it is hard to establish a solid customer base. By the time we’ve set our feet in the local market, it’s time to move to our next duty station. Here are some tips that MVOSS Creation wants to share to fellow military spouse business owners:
• Write your business mission statement as this will serve as your anchor when  the going gets tough,
• Establish solid relationship with your local customers because they will still going to order from you wherever you will be.  Get in touch with them regularly via email blast (you can use constant contact for a minimal fee)
• Learn the best practices of the local businesses and try to apply  them to your own
• Socialize/network- Never miss the opportunity to show up in networking meetings. You can find a lot of local networking groups through Meetup.com or your local chamber
• If there is an opportunity to speak about your business in public, go for it.  People will not know what you are offering if you don’t talk about it  in  a group.
• Get a mentor as she/he will be able to assist you in establishing your presence in the local market.”
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Day 27: OPERATION: Create Your Own Path

By |August 10th, 2013|

Day 27 of Operation: Create your Own Path brings some sounds advice for any small business owner. Oftne when starting a new business there is an endless list of things to do, but it is vital that a small business owner learn to set boundaries and create a work-life balance that allows them to not only grow their business, but do it in a way that doesn’t sacrifice their own health or the relationships they have with family and friends.

Sharon Hester

Honi Kine

http://www.facebook.com/honikine

“BALANCE. I absolutely love that other military spouse business owners have said “just do it”, because it’s definitely the encouragement needed! Though I am still new to operating a small business and I have much to learn, I firmly believe that our lives need balance in all things: commitment & care in our married lives & personal relationships with those we love; “presence” with our children; devotion to God; passion in how we spend our time – whether that be work or hobbies. There are many moving parts to starting a small business, so there’s an art of balancing all the tasks necessary to move forward while tending to the other areas of our personal and professional lives. Balancing all the facets in our lives is tough, but I believe it leads to a more fulfilling life, not just a successful business.”

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Day 26: OPERATION: Create Your Own Path

By |August 9th, 2013|

Day 26 of Operation: Create Your Own Path brings a familiar piece of advice from our featured military spouse – get a business mentor. Maybe you are considering doing just that…but what characteristics make for a good mentor? How do you know if someone will be a good fit for you and your business? We’ve included some things to keep in mind when you are trying to vet a potential mentor.

Nicola Joshua

Joshua Marketing Group

www.joshuamarketinggroup.com

“Obtain a mentor or support group.”

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Day 25: OPERATION: Create Your Own Path

By |August 8th, 2013|

Day 25 of Operation: Create Your Own Path offers a topic that is near and dear to our hearts.

Today’s featured military spouse reminds us to be passionate in your business choice, but also touches on the idea of giving back and making a difference in your community. Small business are often seen interacting with their local community, a trend that can have a big, and positive impact on your business.

Sue Ann Oltman

Compelling Creations

http://www.compelling-creations.com/sueannoltman

“My #1 piece of advice to someone thinking about starting a business is a version of something my Dad told me long ago: Find something you are passionate about and get paid to do it. I am passionate about making a difference in my community. Compelling Creations facilitates my passion!”

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Day 24: OPERATION: Create Your Own Path

By |August 7th, 2013|

There is an old adage that says if you find a job you love, you’ll never work a day in your life. Today’s military spouse reminds us that if you want to be have a job you love, you have to love the products or services you sell. We’ve combined her advice with some thoughts about being genuine in business and how it can pay off in a big way.

Jocelyn Martin

Be Your Best Healthy Mom

http://www.beyourbesthealthymom.usana.com

“Love. You’ve got to love what you do. You’ve got to love the products you sell. You’ve got to love the company and people you work with. When you have those things, the work is easier. Your passion will come across to others. They’ll want to work with you, to do well, to have some of what you’ve got. And you’ll want to do the same. You’ll look forward to sharing your work with others, because it isn’t a job, its a passion, its fulfilling, its fun and doing it every day feels GREAT!!”

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Day 23: OPERATION: Create Your Own Path

By |August 6th, 2013|

Day 23 of Operation: Create Your Own Path brings another great dose of business advice! 

Today, our featured military spouse business owner offers some great advice to anyone who might be thinking about purchasing a franchise. With so many options out there, and many programs specifically designed to help veterans and military families start franchises, it is a viable option for many.

If you want to start a business, and want something with a proven track record and an established brand, you might want to consider a franchise.

Alison Donnelly

Smallprint Texas

http://www.smallprint.com

“Buying a franchise is a big business decision, but if someone is really wanting to be their own boss and run a business, a franchise is the perfect place to start. With a franchise, the business model is already established and set up and the franchisor is there to assist and train. It is up to the franchisee to establish it within their territory and grow it from there.

Most of the businesses in the US are franchises. There are many different types to include ones that you can work from home, this was what was appealing to me. After working  for a major company for 12 years, I was ready to work for myself and invest in myself, especially how the market has been lately.

Another  appealing thing about a franchise is the structure, which is so similar to military life and also why veterans are very successful with franchises.

My best piece of advice is to do your research and if you are serious about starting any business, franchise or not, complete a business plan to see if you are on the right path.”

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Day 22: OPERATION: Create Your Own Path

By |August 5th, 2013|

It’s Day 22 of Operation: Create Your Own Path!

Today, our featured military spouse offers great advice on how to establish your business as the go-to business in your industry. This can be difficult when you are just getting started but it is worth the initial time and effort in the long run.

To help your business succeed, you have to become the expert in your field.

Suzanne Patterson

Paint & Powder Cosmetics

http://www.paintandpowdercosmetics.com

“Do your homework!

Get a true handle on your start-up costs. Know who your direct competitors will be, both regionally and nationally, especially if you are going to be an online business and carry similar inventory.  You have to create your own niche within your competition, and it needs to be something about your business that makes it different and unique from the bigger or more established competitors, or you will have a bigger challenge in growing up to them.  Offer free classes, training, or industry get-togethers so that you have a chance to connect with your customers personally, and they connect a face with your brand.   

People are becoming more information junkies, so be a go-to source for that in relationship to your business.  Establish yourself as a product and training expert through publishing white papers or regular blogging.   Be prepared to launch a full out blitz with social networking on the main platforms such as Facebook, Twitter, Pinterest, especially with YouTube tutorials. 

People are becoming more video oriented for faster information delivery. You can’t avoid social networking if you are going to succeed, so learn it, live it, love it!   You will constantly be monitoring pricing, especially if your competition deeply discounts or has loss-leaders on products you also carry. 

Don’t get discouraged….. believe in yourself and your business and keep your eyes forward through the bumps and grinds that you have the best product and services to offer for your customers. 

Above all,  provide stellar customer service before and after the sale, that is what people remember the most and come back for!”

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