Ask yourself this question.
When you are looking to buy something online, do you ever compare reviews?
More than likely, your answer to this question is a big YES.
I mean, why wouldn’t you? The internet gives you the opportunity to shop around like never before. You can now find out how others liked (or disliked) the product before making your purchase.
Customer reviews matter a lot to online shoppers because they can now make smarter buying decisions. In fact, 90% of customer purchases are influenced by online reviews.
That is a huge percentage so it is safe to say that reviews are extremely important to the success of your business online.
Now, getting reviews for your business is not always easy. In fact, people are more likely to leave a review if they have a negative experience than a positive one.
This is the reason why you need to take control of your online reputation and set up a reviews system within your company.
Getting more customer reviews will allow you to:
- Stand out among the crowd with your gold stars
- Get more clicks and leads to your website
- Collect more positive reviews from customers that will outweigh any negative ones
Here are 2 ways that you can implementing a review system in your business right away.
Method #1: Give clients handouts at your business after a job well done.
One of the main reasons why customers do not leave reviews is because it is too complicated. That is just another task that they need to do that is not benefiting them in any way.
It can be confusing and time-consuming which leads to no reviews.
Our main goal is to make everything as easy as possible. We can accomplish this by give them a handout which clearly states exactly what they need to do to give you a review online. Make sure that when you give this to your customer, you express your appreciation for their time. Let them know that you are committed to providing excellent products/service and reviews are a great way to improve your company.
Whitespark offers a great review handout that you can use to get more reviews and enhance your online reputation.
How to use Whitespark’s review handout generator:
- Go to https://whitespark.ca/review-handout-generator/
- Scroll all the way down to Generate a Review Handout Now (this is 100% free).
- You will be asked to sign in or create an account if you do not have one.
- After setting up your account, enter your business information in the form provided.
- Click generate. You now have a handout that you can give to the customers who visit your place of business.
Method #2: Send your client/customer an email asking for a review.
Reviews influence a lot of consumer purchases. If your company does not have a 5-star rating
on Google or Yelp, you could be losing a lot of business to your competitors. Send your clients
an email with the link to your review page and kindly ask if they could write a quick review for
your company. This will not only help your online reputation but it will help move you into the
“snack pack” aka Google’s map listing on the first page.
A great tool to get the link for your Google Business review page is below:
Search for your business, grab the link, add it to the email and watch your reviews soar.
The key is to make generating online-reviews a part of your company culture. If you do good work and/or have a good product, make sure that others know about it. The best way is through reviews.
Bonus tip: Email is a tool that we use every day. Add your review link that you generated about to your email signature so that it is seen with every email you send out.
If you found this article helpful, please share so that other can benefit from the information as well.
Tanya Dlabaj is a military spouse and mom of 3 beautiful girls. She is also the owner of Tdfolio Creative, a digital marketing agency that specializes in SEO, web development and online reputation management.